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Brand ambassador

Brand Ambassador

🎒 COLLEGEBACKPACKWORLD BRAND AMBASSADOR HANDBOOK

Content Guidelines: What to Post & What NOT to Post

🔥 1. OUR BRAND IDENTITY

Who We Are

CollegeBackpackWorld is about:

School pride
Game day energy
Confidence and style
Community on campus

Our Vibe

Fun 🎉
Confident 💯
Trendy 👟
Positive ✨

👉 Every post should feel like:
“I LOVE my school and I look good doing it.”

“Celebrate their journey with a CollegeBackpackworld — the perfect way to say ‘I love you and I’m proud of everything you’ve accomplished.’”

“A CollegeBackpackworld isn’t just a gift — it’s a way to say ‘I’m proud of you and I love you’ in one unforgettable gesture.”

high performing content

What to Post

📲 2. WHAT TO POST (HIGH-PERFORMING CONTENT)

✅ A. Game Day Content (TOP PRIORITY)

Walking to the game with backpack
Tailgate fits
Stadium entrance videos
“Get Ready With Me – Game Day”

👉 Example:

“Game day fit check 🔥 who we got winning today?”

✅ B. Outfit / Try-On Content

Full outfit showing how the backpack completes the look
Mirror selfies or transitions
“Rate my fit” style videos

👉 Key Tip:
Backpack must be clearly visible and styled—not just held

✅ C. Unboxing Content

Open package on camera
Show excitement
Highlight details (zippers, size, design)

👉 Hook idea:

“Wait…this might be the best game day bag 👀”

✅ D. Campus Lifestyle Content

Walking to class
Studying with backpack
Hanging out with friends
Day-in-the-life videos

✅ E. Trend-Based Content

Use trending sounds on TikTok/Instagram
Add your backpack into the trend
Make it fun and relatable

✅ F. Social / Interactive Content

Polls: “Which fit is better?”
Comments: “Would you wear this?”
“Tag your game day partner”

Posting

📅 3. POSTING REQUIREMENTS

Minimum 3 posts per week
Mix of:
- 2 videos (TikTok/Reels)
- 1 photo or story

Best Times to Post

Morning: 9–11 AM
Afternoon: 1–4 PM
Night: 7–10 PM

TAGGING

🏷️ 4. REQUIRED TAGGING

Every post must include:

Tag: @CollegeBackpackWorld
Hashtags:
- #CollegeBackpackWorld
- #GameDayReady
- #[YourSchoolName]

👉 Example:
“Game day ready with my favorite bag 🔥 #CollegeBackpackWorld”

HOW TO POST

🎥 5. HOW TO POST (CONTENT STYLE RULES)

🎯 DO THIS

Show your personality
Be confident and natural
Smile, move, have energy
Keep videos short (7–15 seconds performs best)
Use good lighting (daylight is best)
Keep camera steady

❌ DO NOT DO THIS

Dark or blurry videos
No energy / boring content
Backpack not visible
Messy background
No talking or storytelling

What not to Post

🚫 6. WHAT NOT TO POST (STRICT RULES)

❌ A. Inappropriate Content

Nudity or overly revealing content
Drugs or illegal activity
Violence or dangerous behavior

❌ B. Negative or Offensive Content

Hate speech
Racism, sexism, discrimination
Bullying or harassment

❌ C. Brand-Damaging Behavior

Complaining about the product
Talking negatively about CollegeBackpackWorld
Misleading claims (fake sales, fake hype)

❌ D. Competing Brands

Do NOT promote other backpack brands
Do NOT wear competitor logos while promoting us

❌ E. Controversial Topics

Avoid posting about:

Politics
Religion (in a divisive way)
Sensitive social issues tied to the brand

#ad or #sponsored

⚖️ 7. FTC DISCLOSURE (LEGAL REQUIREMENT)

When promoting products, you must include:

#ad or #sponsored

👉 Example:
“Obsessed with this bag 😍 #ad #CollegeBackpackWorld”

⚡ FINAL RULE

If you’re unsure about a post, ask yourself:

👉 “Does this make CollegeBackpackWorld look cool, exciting, and worth buying?”

If YES → Post it
If NO → Don’t post it

Brand Ambassador

Application

1. Personal Information Full Name: ________________________________

Phone Number: ________________________________

Email Address: ________________________________

City & State: ________________________________

2. School Information College/University: ________________________________

Year (Freshman, Sophomore, etc.): ________________________________

Major (optional): ________________________________

3. Social Media Information Instagram Username: ________________________________

TikTok Username: ________________________________

Facebook Platforms: ________________________________

Other Platforms_____________________________________

Approx. Followers: ________________________________

4. Ambassador Questions Why do you want to be a CollegeBackpackWorld Ambassador? __________________________________________________________ __________________________________________________________

How would you promote CollegeBackpackWorld on your campus? __________________________________________________________ __________________________________________________________

What makes you stand out from others? __________________________________________________________ __________________________________________________________

5. Agreement I agree to represent CollegeBackpackWorld in a positive and professional manner. Signature: ________________________________ Date: _________________

Brand ambassador

Brand Ambassador

🎒 COLLEGEBACKPACKWORLD BRAND AMBASSADOR HANDBOOK

Content Guidelines: What to Post & What NOT to Post

🔥 1. OUR BRAND IDENTITY

Who We Are

Our Vibe

“Celebrate their journey with a CollegeBackpackworld — the perfect way to say ‘I love you and I’m proud of everything you’ve accomplished.’”

high performing content

What to Post

📲 2. WHAT TO POST (HIGH-PERFORMING CONTENT)

✅ A. Game Day Content (TOP PRIORITY)

✅ B. Outfit / Try-On Content

✅ C. Unboxing Content

✅ D. Campus Lifestyle Content

✅ E. Trend-Based Content

✅ F. Social / Interactive Content

Posting

📅 3. POSTING REQUIREMENTS

Best Times to Post

TAGGING

🏷️ 4. REQUIRED TAGGING

HOW TO POST

🎥 5. HOW TO POST (CONTENT STYLE RULES)

🎯 DO THIS

❌ DO NOT DO THIS

What not to Post

🚫 6. WHAT NOT TO POST (STRICT RULES)

❌ A. Inappropriate Content

❌ B. Negative or Offensive Content

❌ C. Brand-Damaging Behavior

❌ D. Competing Brands

❌ E. Controversial Topics

#ad or #sponsored

⚖️ 7. FTC DISCLOSURE (LEGAL REQUIREMENT)

⚡ FINAL RULE

Brand Ambassador

Application

Video

NWOSU-NORTHWESTERN OKLAHOMA STATE UNIVERSITY

Brand ambassador

Brand Ambassador

🎒 COLLEGEBACKPACKWORLD BRAND AMBASSADOR HANDBOOK

Content Guidelines: What to Post & What NOT to Post

🔥 1. OUR BRAND IDENTITY

Who We Are

Our Vibe

“Celebrate their journey with a CollegeBackpackworld — the perfect way to say ‘I love you and I’m proud of everything you’ve accomplished.’”

high performing content

What to Post

📲 2. WHAT TO POST (HIGH-PERFORMING CONTENT)

✅ A. Game Day Content (TOP PRIORITY)

✅ B. Outfit / Try-On Content

✅ C. Unboxing Content

✅ D. Campus Lifestyle Content

✅ E. Trend-Based Content

✅ F. Social / Interactive Content

Posting

📅 3. POSTING REQUIREMENTS

Best Times to Post

TAGGING

🏷️ 4. REQUIRED TAGGING

HOW TO POST

🎥 5. HOW TO POST (CONTENT STYLE RULES)

🎯 DO THIS

❌ DO NOT DO THIS

What not to Post

🚫 6. WHAT NOT TO POST (STRICT RULES)

❌ A. Inappropriate Content

❌ B. Negative or Offensive Content

❌ C. Brand-Damaging Behavior

❌ D. Competing Brands

❌ E. Controversial Topics

#ad or #sponsored

⚖️ 7. FTC DISCLOSURE (LEGAL REQUIREMENT)

⚡ FINAL RULE

Brand Ambassador

Application

Video

NWOSU-NORTHWESTERN OKLAHOMA STATE UNIVERSITY

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